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National Advance College

Digital Marketer L3

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WHO IS FOR?

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager

DURATION & OUR DELIVERY

The duration of this apprenticeship is typically 18 months. We deliver this programme to suit the individual employer’s needs including:

Face to face delivery at your workplace or at a locally agreed place

Off-the-job training lessons delivered virtually Classroom workshops at the employers’ site An allocated trainer who will support you throughout the learner journey 1-2-1 specialist support as and when required

Typical job titles include:

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

ENTRY REQUIREMENTS

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.